Meet the Google TV network

6 months ago 47

Jun 07, 2024

[[read-time]] min read

A caller advertizing web from Google TV, offering targeted, in-stream video inventory crossed much than 125 channels built into Google TV.

Amit Ghorawat

Group Product Manager, YouTube Ads

Two radical watching unrecorded TV unneurotic successful their surviving room

Connected TV continues to spot a emergence successful popularity, and advertisers are already taking vantage of YouTube’s scope of implicit 150 cardinal monthly viewers successful the surviving room.¹ With the caller motorboat of the Google TV network, we’re present giving advertisers a mode to scope further viewers connected the large screen. Google TV provides targeted, in-stream video inventory crossed much than 20 cardinal monthly progressive Google TV and different Android TV OS devices.²

Google TV powers TVs and streaming devices from apical brands similar Sony, Hisense, TCL, and Chromecast. Google TV makes it casual to ticker movies, shows and unrecorded TV from crossed 10,000 apps and includes fashionable features similar Google Assistant, astute location control, built-in channels, and personalized amusement recommendations for viewers.³

Google TV location surface with Google TV escaped channels connected the diagnostic carousel, Top picks for you and Your apps rowGoogle TV location surface with Google TV escaped channels connected the diagnostic carousel, Top picks for you and Your apps row

Google TV web provides targeted, in-stream video inventory crossed much than 125 channels built into Google TV

The Google TV web offers in-stream video inventory crossed much than 125 channels built into Google TV, including unrecorded sports, full-length TV shows, and movies. In the U.S., 60% of households present ticker free, ad-supported streaming services and channels.⁴ And viewers of Google TV’s escaped channels walk an mean of implicit 75 minutes per time watching⁵. Today, the Google TV web offers staple CTV advertisement formats, including non-skippable and 6-second bumpers ads. Stay tuned for adjacent much advertisement formats successful the future.

The Google Ads buying model allows you to adhd the Google TV web to your YouTube buy.

Google TV web is disposable straight done Google Ads and Google Display & Video 360

The Google TV web is disposable straight done Google Ads and Google Display & Video 360, which lets you plan, buy, and measurement your Google TV campaigns alongside your existing integer video campaigns. When you acceptable up your video campaign, conscionable prime the Google TV web alongside YouTube to maximize your scope connected the biggest surface connected the home.

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